The Internet is so consumed by SEO or Search Engine Optimization information that it can be quite confusing. Google’s continued updates make it harder and harder for local businesses to get recognition. Google AdWords, Google’s pay-per-click advertising service, when it comes to most terms is far out of the budget of most businesses. SEO consultants Melbourne challenges for 2022 is the new updates from google.

Small businesses must understand that Google is user-focused. While some claim that Google beats up the little guy, this is far from true. Google just wants to provide relevant content to the user. This is where the benefits of SEO come in. There are many people who claim to be experts in offering services for small businesses. They charge exorbitant prices for services like link building and article writing, which can be easily automated. They create low quality links Google may index, but dump a couple months later. In reality, these “black h–” SEO techniques actually hurt the small businesses’ websites by making their page ranks worse off than before.

The biggest issue with the SEO industry is the belief that SEO is a one-time service. This cannot be farther from the truth. Because Google ignores links more than three months old, SEO becomes an ongoing process. Still, SEO freelancers believe they can make up for this by creating links through automation and vastly increasing the number of links produced. As stated earlier, this strategy will only end up hurting the small business owner’s site in the long run.

“So, what is the answer?” you may ask. In order to utilize SEO to its fullest potential and achieve rank naturally you must continue to create high-quality links over a period of time. This becomes an economically challenging problem for small businesses that only want local SEO services. SEO companies may provide some results, but their overall costs are incredibly expensive and results may not be delivered due to heavy caseloads and lack of accountability. You need a face you can trust running your campaigns and making sure quality links are constantly added and are on Google’s radar.

This is where mid-level SEO specialists come in. These mid-level SEO specialists may have worked for an SEO company or continue to do so, but realize they can better benefit a smaller number of clients. They know all the industry secrets and understand Google’s local search algorithms. They may act simply as consultants or actually perform the services needed to get small businesses ranked higher. Their names and reputations are on the line, making them more accountable, and they promote your business nonstop providing you with quality links needed to outrank your competition. The services they provide may include creating optimized articles and back linking to them, utilizing Web 2.0 properties, and posting relevant content to social media accounts.

Mid-level SEOs offer premium services. The price range of these services is above that of the usual SEO one may find on Freelancer or Elance, but still a great percentage below the total cost of Google AdWords. The higher price range is attributed to the nature of SEO. In order to maximize the benefit of their services to their clients, they buy domain properties that get small businesses ranked faster than usual, over the long run. SEO is a lengthy process requiring three to four months of work before the SEO specialist himself makes profit. Due to this fact, many SEOs may require a six-month commitment so they can recoup cost of services already rendered if you decide to cancel after three months or so. A tactic used by SEO specialists to obtain clients is to have a profile registered on Freelancer or Guru. These profiles may not list many completed jobs because these freelance sites do not release payment to the SEO until the job is complete. Much like a contractor, being paid after services have been rendered is disadvantageous for the SEO specialists because they need funds upfront to make purchases of “materials” such as domains and links on prominent blogs. Click here for premium SEO services.

I hope this article helped you in your consideration of your SEO needs. Search engine optimization is an ever-evolving business. Google is approaching another update soon, which will again cause those with cheaper linking practices more problems with getting their sites ranked. Despite this, SEO is a viable and worthy tool for your business. As with all other services, you truly get what you pay for when it comes to SEO.

Article Source: http://EzineArticles.com/8628694

Today photography has taken on a whole new meaning. Originally the word photography meant “writing with light”. We owe the name “Photography” to Sir John Herschel, who first used the term in 1839. The actual act of taking a camera, looking at the scene, composing and then adjusting the exposure to capture the light for that millisecond in time and record the image. That’s the way photography was discovered and they way it has been since the early 1800’s. But today it seems that anyone with a computer and a good photo editing software program can become a “photographer” simply by grossly editing an image or actually creating an image in the software. It’s a form of digital art. No more than looking at a blank piece of canvas and painting a scene. So what is photography and when does it become digital art? Concept boards played different role in photography and digital art.

The history of photography commenced with the invention and development of the camera and the creation of permanent images produced in 1826 by the French inventor Joseph Nicéphore Niépce. It was simply capturing a scene through a camera and onto a light sensitive paper. Through this invention the world of photography began and it expanded through the decades to follow. It was a way to record a moment in time. A single piece of history that could never be repeated or copied. In those days cameras actually made time “stand still” for the observer. Through all of the inventions and different types of light sensitive media used to record pictures, It a was George Eastman that really made the breakthrough with flexible film in 1889. This opened the door for mass production of box cameras and the availability for anyone to take photographs.

Eastman’s slogan was “you press the shutter, we do the rest”. It rapidly grew and became a way for families to share the moments with others and to record events through out history. As would have it, great photographers became known for their works of composition and stunning images. Photography is all about light. Understanding light and the types of light. Sunlight, moonlight, morning, evening, candle light, ambient light, reflected, diffused, they all area different, everyday, every hour every minute. George Eastman is also quoted with “Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.” Great like Ansel Adams, Ray Man, Bunny Yeager, Annie Leibovitv, and Andy Warhol all knew this finer point of photography.

Of them I consider Ansel Adams the best as it was Ansel that defined the true “zone” system of photography. Adams knew light and his spectacular images show that he also understood zones, contrast, color, shade, highlights and composition. I have not seen an Ansel Adams picture that was not stellar in every way. And Adams used big old clunky view camera that he toted in on horse back to many of his locations in Yosemite National Park where a vast majority of his pictures were made. He knew what photography was all about.

Today, we now have digital camera. No film. Images are captured and recorded on computer media cards, then down loaded onto computers for viewing and editing. And here is where photography stops. Digital editing. When a cameras shutter is tripped, it captures exactly what “it sees”. No more, no less. The lens filters the image to the media and the scene is recorded in the way that the camera “saw” it. WIth the rage of photo editing the photographer can now take a picture with a camera, and completely edit it in the camera before ever saving it. It no longer has the presence of the original scene. It is not what the camera “saw”.

And with photo editing software, we have hundreds of possibilities to create pictures that actually never existed. For example, is you take a camera out and try to take a picture of a full moon, there are limitations to what the camera can do. If the moon is fully in focus, and exposure set accordingly, then the surrounding scenery is not really in focus let alone visible and vice versa. So, what do you do? Most would take the picture, then edit it in their computer and add the full moon from another picture, and thus “make” or “create” a picture from two or more separate files. This is digital art, not photography. With today’s software programs, it is entirely possible to create a scene and never set foot outside with a camera.

An image can be created to the vision of the artist with minimal effort. As an avid photographer that uses film for many of my pictures, I prefer the effort and the thinking required for photography. I have to judge the scene, the light, the contrast, the shadows, the highlights and depth of field to make the correct aperture and shutter settings so the picture exposes correctly. If it turns out bad, it’s my fault and I learn from that error. With digital photography and photo editing software, many photographers simply point, shoot and then edit the picture later to clean it up. Don’t get me wrong here, there is nothing wrong with that. It’s art, like painting a picture.

But, it is not true photography. Creating a drawing, a painting or piece of art if an expression of the artist. It has a place in our a society to be admired for the creative ability of the artist and the message he or she wishes to convey. I simply must draw a distinction between the actual art of photography and the process of digital art. One is a photograph, and the other is a picture. Those two items are vastly different. So the next time you look at a magazine, or online, when you see a photograph too good to be true, it very well could be. Is it a photograph, or is it a digital art picture? Find the best camera to start your photography.

Article Source: http://EzineArticles.com/7414953

With improved printing technologies being made available to individual consumers and small businesses for the first time, many things that were once only produced by large corporations in bulk can now be produced in far fewer numbers for less money. This includes things like t-shirt digital printing, personalized posters and product packaging design. This also includes car window decals.

Car window decals actually have many great uses that many people may not have thought of. Below are just a few ways an individual consumer, small business owner or organization can benefit from ordering window decals from a printing company. The reason behind high quality signage made in Sydney is our signwriters Sydney as well.

1. To Advertise a Used Car

At some point, a person many want to sell his or her used car. For many people, this means advertising it for a personal sale instead of trading it in for far less at a car dealership. Often, the price of such a car and other relevant information is scribbled on a piece of paper that is then taped to the inside of one of the windows. This, however, can come off as pretty unprofessional. One way to make a used vehicle more attractive to car shoppers is to use handsome professionally printed car window decals.

2. To Advertise a Small Business

Another common application for car decals is to use them to advertise small businesses. For example, a person may be running a lawn care business. One smart idea is to include car decals on the company’s vehicles to advertise the service. With a professional printer, the name, address, e-mail and phone number of that business can be included in an attractive, sharp looking font. A cartoony logo to really sell the business can also be designed on a computer and later loaded into the printing program that creates the decals.

3. To Announce the Vehicle’s Function

Certain vehicles are only used for certain purposes by businesses or organizations. For example, a van owned by a church may be used for church related purposes. This van may be used to transport elderly congregation members to retreats. For this reason, having car window decals with the name of the church may be useful. This can alert congregation members of which vehicles are actually owned by the church.

4. For Family Fun

Lastly, car decals are great for family fun. If a vehicle is used primarily to haul around children, it may be fun to include some car window decals of things those children like. For example, dinosaurs may be a fun addition for a family that has a lot of young boys. Decals can also be purchased for things like unicorns and princesses if that’s what a family’s daughters prefer.

Cliff Digital has been Los Angeles’s premier large format printing provider for the last 40 years. We specialize in short-run digital printing, design and installation of vehicle wraps, vinyl banners, custom color transfers (Letraset style), cut-out standees, product comps, and more! Click here to see more custom signage.

Article Source: http://EzineArticles.com/6991585

Graphic communication media such as calendars, postage stamps, pennants, buntings and flags are utilised in our daily activities as a people, society or nation. It is now a popular feature of ceremonies and events like weddings, festivals, Independence Day and others to design calendars, buntings to mark the occasion or event. Thus, graphic artists need to know how these products are like in the realms of art so that it will ease their pain when such a project is assigned or offered to them by instructors and clients. By doing a tv storyboard it really helps to communicate with the team.

Calendar

A calendar is a well designed one-page or multiple paged paper pieces used to organize days for societal use. It usually has a chart showing a year divided into months, weeks and days.
Various institutions and associations have designed their own calendars which are mostly given to clients and other members of the general public as a way of broadcasting the activities of the institution. Calendars of this nature bear the name of the company, the logo and the popular trademark of the company. The arrangements of the months should be sequenced so that gleaning of information from it will be very easy. The colours used should be harmonious and the typography style must be legible. If an illustration couples the text, it shouldn’t be distractive neither should it be ambiguous. It must be descriptive of the activities of the company.

Postage Stamp

This is a carefully designed paper piece usually in small dimension that is affixed on a letter or document to be mailed as a proof of payment of the mail. The amount or fee is inscribed on it as well as the country of origin. Mostly, there are illustrations on postage stamps that depict the culture of the country of origin. For instance, a postage stamp from Ghana may depict pictures of interesting sites in Ghana such as the independence square, national flag, Kakum national park, picture of the present and past presidents, abundant natural resources in the country etc. The backs of postage stamps are glued so that it can be affixed on letters.

Pennants
It is a miniature flag usually shaped like a triangle or pentagon with designed text, logo, emblem or symbol of a group or association. They have several functions such as identification, decoration, signaling, education and advertising. It is usually exchanged as a sign of greeting or as a sign of goodwill. It is offered to people as a souvenir item.

Buntings

These are colourful small flags joined together with a string and hanged along streets during festive occasions or hanged along the interiors of church buildings during festive occasions such as Christmas, Easter, and Weddings etc. The colours of the flags must symbolically agree with the event. Sometimes, artists cleverly choose colours that harmonizes with the attire the couple holding the wedding feast would wear. This implies that, artists who are offered such projects must carefully think through and design the buntings so that the general appearance will be suitable for the occasion. Learn more about using color science in your artworks.

Flags

This is a decorative cloth with special colours, emblems or logos peculiar to a group, association, religious or political denomination or nation. The choice of colours, symbols or emblems do have symbolic or philosophical meanings that are linked to the ideologies, beliefs and values of the group, association or country.

Article Source: http://EzineArticles.com/9540460

Get Your Paint Colors Here! Paint colors are a very important part of any room. It can make or break a room. It is not a surprise that people are always looking for new paint color trends. If you want to know some of the top paint color trends, just keep reading. There is also a video below that shows some paint colors that are really cool and some that you may not want to use. One of the hottest paint color trends is the use of metallic paints. Metallic paints have been used on cars for years but now they have found their way into homes as well. Metallic paints have a variety of different names such as: copper, gold, silver, bronze and more. You can create all sorts of new looks with metallic paints on walls and furniture. The next hottest paint color trend is something called jelly roll stripes. Jelly roll stripes are created by taking two different colors and painting them right next to each other in a striped pattern across your wall or piece of furniture. Jelly roll stripes can be very hot or very subtle depending on the colors you choose and how large the stripe is. Tv storyboard even in advertising they look enticing.

Choosing paint colors for your home, office, or business can be a daunting task. We’ve compiled a list of the hottest paint colors and also popular color trends for the home and office, so you can get the right colors for your space. Paint Color Trends Color trends are constantly changing to reflect our tastes and styles. The use of bold and bright paint colors has been on the rise and is expected to continue into 2015. Other popular paint color trends include: matte finishes, deep textured paints, and metallic accents. Color Palette Ideas Use these color ideas as a starting point for finding the perfect paint colors for your space – whether it’s one room or an entire house! We’ve matched up each paint color trend with a suggestion of what room(s) it would work best in; use this as a guide if you’re not quite sure where to start.

Awareness of color trends is essential, whether you are planning to paint your home this year or are making plans for a future home. The trend for home walls has been toward neutral colors, with white being the most popular. This makes sense, as it is the easiest color to maintain. But regardless of whether you are planning to paint your home this year, keep an eye on the latest trends. There are several great ways to find out what colors are trending right now. One way is to attend a local home show that exhibits the newest painting products and techniques. Another option is to hang out at a construction site or home improvement store and take note of what colors people are buying; this gives you an idea of what people can’t seem to get enough of at the moment. Depending on where you live, you may also be able to spot which colors are trending by simply driving around town and looking at the houses around you. There’s always someone who jumps ahead of the curve; if one house in your neighborhood has vibrant purple trim, chances are that color will be everywhere next year!

The latest paint color fads are just the most recent chapter in the ongoing saga of the search for beautiful, easy-to-live-with colors that will enhance any home. The early 20th century witnessed a radical shift in aesthetics, as bold new colors rose to popularity. Fauvism, an artistic movement founded in Paris in 1905, made use of unconventional pigment choices and vivid hues. Fauvist artists are known for painting landscapes with wild brushstrokes and bright colors. The name Fauvism comes from the French word fauve , which refers to a wild beast with bright colors. Fauvist painters were not afraid to experiment with their art forms. These colorful paintings are sometimes described as “wild” or “passionate.” Familiarize yourself with this important art movement by viewing the color trends of the early 1900s.

I’m not talking about “trends” as in fashion or music. I’m talking about real trends, like paint colors. You may have heard the one about the woman who got fired for painting her office bright green and orange. It’s a story that gets told and retold because we love to hear stories about how other people screw up. And we love to hear stories about how bosses are stupid, because our bosses probably are stupid. But the story isn’t quite true. The woman didn’t get fired for painting her office; she got fired for lying to her boss about what color she painted it. The story doesn’t really illustrate anything except that people will sometimes lie to their bosses, but it is true that some people get fired for choosing paint colors. That’s because color is important, even if you don’t think it is, and even if you’re an idiot. When I say paint colors are important, what I mean is this: if your house looks ugly, you will be less happy living there than if it looks pretty. That may sound obvious, but what I mean by “pretty” isn’t just whether it looks good to you or me, or whether it matches your sofa cushions or your curtains. Pretty has a precise meaning. This article will guide you on paint colors.

Many businesses which are hoping to increase their online presence are hiring an SEO company or using SEO packages Melbourne well to gain every single benefit while achieving their goals.

Although attempting to learn SEO yourself is a good idea as well as a tempting one, there are high chances you might implement SEO techniques wrongly because they need months and years of experience.

“On the other hand, you can’t let your website in a standby zone yielding no business and income.”

The only possible answer one can find is outsourcing a team of SEO experts with the skills and required experience to bring in the best results at affordable rates.

The world wide web market has undoubtedly got a boom in online selling and buying, blogging, promotion/marketing, etc. and the race is getting higher with time to be on Google’s first page.

Moreover, it is one of the earnest desire of any business person to see his/her website at the top among the competitors of the same business vertical.

However, if these reasons are not enough to understand the need for SEO in your online product, then following SEO advantages surely makes it clear Why Hire an SEO Company Or SEO Services For Online Business?

TOP Reasons Why SEO Is Important For Your Online Business
What is seen is sold! We have been hearing this for a long time. This five words phrase adequately describes the nature of the online business or the web-tech Thanos sized market.

Any SEO company or SEO service provider has one rule, “optimize the site in a way that it clears all the Google norms, let the people come and pay a visit automatically.”

Now, if your website is designed qualitatively and present the products or the services around the market prize quantitatively, your chances of becoming a brand increases.

But, all this happens if your website is seen by the consumer or customer in a better way. And it is possible if your Search engine rank escalates in a set pattern.

BPS IT Services in India is one such SEO company who is currently focussing on increasing the ranks of websites from scratch because we take SEO services seriously due to its five significant advantages.

Better traffic, better result: With WordPress, it has become easy to develop a well-designed website; however, if the site is not getting traffic, then it is of no use. A right kind of traffic brings big-time sells where organic should be the only priority. If SEO is done correctly, you stand a chance to be in your targeted audience’s search result.

Free keyword audit reports: Every single thing on Google has some rank! The important part is picking out those things according to your business niche that gives a daily chance of being in the search results. An SEO company or freelance SEO service providers work on those things which we call keywords. They use a certain amount of keywords in the landing pages, web pages, URLs, etc. and increase the traffic.

Working on keywords and generating organic traffic on your website go hand in hand, their accountability on each other is as same as the winds move the clouds in the atmosphere!

Therefore, freelance expert or a well-established SEO company providing SEO services always follow the latest SEO tips and tricks to keep a website in touch of organic traffic.

Content is a game changer: Many times, SEO manager or an executive might not know which keywords have better value? What can rank well? Which keyword is audiences favorite search query? But, a good content writer does have the ability to work on each kind of popular and LSI SEO keywords to make content rich in information while keeping one eye on the ranking factors.

Nowadays, it is difficult to get a better writer, and if you have an SEO company by your side, then it only looks like a solution to each and every problem.

Saves time: If you hire an SEO company, then you have the chance and time to work on the quality of your business products happily. Also, you get the opportunity to learn more about online promotion and digital marketing with the experts of SEO services.

Finally, legitimacy is the final perspective: A client gets the chance to meet all kinds of digital marketing companies influencing the market via SEO. But, it is crucial to understand that a company who use aggressive SEO technique and illegitimate SEO tips and tricks might give you results in weeks or a few months.

But, if the process is caught by Google and traffic suddenly dips down, then there one excuse, “It happened due to changes in Google’s algorithm“ will be loudly hearable to your ears. Don’t fall for a bad company.

Working on SEO need patience and time, thus learning and implementing it yourself can be the biggest challenge in your life.

Furthermore, if you have the budget to hire SEO company, then you should go for it as organic traffic generation, keyword auditing, content writing and following logical SEO process, all are the SEO services which must be implemented at the same time and in a vast manner. Make sure to use these tips for choosing an SEO company.

Article Source: http://EzineArticles.com/10110222

Most of us are aware that what we eat before and after exercise is important. Most of us, however, would be hard-pressed to explain exactly why this is the case. Many people think that eating in the hours leading up to a workout will slow digestion or cause stomach upset when training. This isn’t true. The body will not digest food during exercise (with the exception of small amounts of carbohydrates in the form of glucose). The more likely scenarios are that you either don’t consume enough nutrients, or your digestion is so slowed down by your workout that you have no appetite for whole meals afterward. This article will cover both of these issues and hopefully help you decide what to do about it. Physio Northern Beaches treatment is often aimed at restoring or maintaining mobility, function, and well-being, to foster your independence and ability to participate at work, home, school and in your community.

In the world of diet and exercise, just about everyone is looking for some secret formula to follow in order to get lean. And while there is a ton of information disseminated on a daily basis on these topics, many people still aren’t getting the results they want. If you have been struggling to lose weight while at the same time trying to build lean muscle mass, you may have been following a routine that mixes cardio with strength training. If so, you might be wondering whether it’s okay to eat food before and after each workout. It’s a good question and something that many people don’t think about when they begin exercising. The answer? Yes, you can eat before and after your workouts; but there are some precautions that you need to take in order to make sure you’re optimizing your results and getting the best benefits from your efforts in the gym.

One of the top complaints I hear from people who are just starting out on a fitness journey is that they’re not seeing the results they want. The answer to that problem is rarely “you have to work harder” or “you have to go longer.” Chances are, you’re already working hard and going long enough. So what gives? The answer is simple: your diet. Food is the fuel your body uses for everything, including exercise. If you don’t have enough of it or if it isn’t high quality, your body cannot function properly. When you exercise, you are putting stress on your body. If it is not getting the nutrients it needs to repair itself, the outcome will be reduced performance and even injury.

A substantial amount of research demonstrates that proper consumption of carbohydrates before and after weight training can lead to noticeable increases in performance, increases in lean muscle mass, and decreases in the amount of fat you carry. Physiologically speaking, weight training causes micro-tears in your muscles. These tears need to be repaired so that your muscles will come back stronger than they were before. Protein is one of the building blocks used by your body to repair these tears. The consumption of protein has been linked to increased amounts of lean muscle tissue and strength gains.

One study shows that subjects who consumed 30 grams of protein two hours after completing a weight training session showed an increase in lean muscle mass and strength gains when compared to the group that only consumed 15 grams. The consumption of carbohydrates has been shown to increase glycogen levels, which is your body’s storage form of carbohydrates. Glycogen is what our bodies convert carbohydrates into for energy purposes especially during physical activity (i.e., exercise). Consuming carbohydrates prior to weight training will give your body the fuel it needs to complete the workout; consuming them after will replenish its carbohydrate stores thereby enabling it to perform better during subsequent workouts.

We all know what it’s like to feel the pangs of hunger, but few of us understand how beneficial it can be to feel this way. An empty stomach acts like a car running on empty; it requires much more energy to start and operate. Research has demonstrated that when you eat before exercise, your body has more endurance. This is especially true when you fast for at least 10 hours (going without food for about 12 hours is best).

Not only will you feel better when exercising with an empty stomach, but it may even help you lose weight. Here are some other benefits that come from exercising on an empty stomach:

– Increased fat burning

– Increased flexibility

– Improved insulin sensitivity

– Decreased cortisol levels (cortisol is a stress hormone)

– Increased human growth hormone (HGH) release which helps build muscle I recommend exercising in the morning because research shows that your body burns more fat throughout the day when you exercise in the morning than if you exercise at night.

Also, by exercising in the morning, you will be less likely to overeat later in the day. Discover more tips about workouts.

Waste or junk as we commonly called is something that is extracted from every living being. Humans are the ones who extract the maximum amount of waste on a daily basis that is retrieved from households, manufacturing units, offices, etc. The first place where we can start with is our houses and the premises around it. You would notice that the waste retrieved from our homes consist of paper, food wraps, broken glass, vegetable waste, unused electrical appliances etc. These wastes are often put into categories like perishable, non-perishable, recyclable, etc. and accordingly treated. Adelaide Eco Bins handle all types of rubbish, large or small, and do so with the environment in mind.

What is Garbage treatment?

When compared to the time several decades ago, people dug pits and treated their garbage but with every passing day, digging holes is not a solution. Due to the dearth of space, the wastes are often treated in special treatment centres and accordingly recycled or disposed. It is a task that requires professional interference and is conducted in the most professional manner where the use of modern technology brings out the goodness of the waste by allowing it to serve other purposes.

Reasons to hire professionals for junk removal

The task of domestic waste removal is something that is best left with the professionals. While you have a contract with them, they would regularly come over to pick domestic garbage as well as the garden garbage and treat them accordingly. Here is a detailed explanation of the reasons to hire them and the benefits you would receive from their services.

• Takes away all types of garbage – You would notice that in the skip bin placed at your neighbourhood doesn’t allow you to dispose electrical appliances, clothing and impose several other restrictions. The professionals who would come over with a disposal bin of their own would take away all types of garbage extracted from your house. You can dispose old carpets, broken appliances, wood, broken tree branches and every possible thing you do not need anymore.

• Saves time – While the professionals are hired by you, you get to save up on time and not worry about personally visiting the skip bins to dispose the junk. The professionals would come over on time and take away all that you want to dispose and treat them in the most environment-friendly manner.

• Keeps your premises clean – The accumulation or dirt and garbage often leads to the production of harmful gases and also attracts pests which have ill effects on the health. While the professionals come over on a regular basis to remove your garbage, there are no chances for health issues. This would allow you to stay healthy as well as have a safe environment. Visit us to check your premises.

Article Source: http://EzineArticles.com/9377312

Social media services is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.

Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.

But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths:

Myth #1: It’s Just A Fad

Social media is still in its infant stages, however, it’s already proven its value and is definitely here to stay! Facebook has over 400 million active viewers who spend over 500 million minutes per day on Facebook alone.

Traditional advertising, newspaper ads, telephone ads, and direct mailers are static in nature. They are usually advertisements about your services. Once the printed piece is presented there is no opportunity for connecting with and engaging the viewer and answering their concerns.

Social media networks like Twitter, Facebook, and Blogs allow you to connect and engage your viewers with one on one conversation or group conversations.

What does this mean for you: More potential new patients and more treatment acceptance.

Do you know anyone who likes…really likes…going to the dentists? I don’t and I’ve been in it for almost 30 years. But one of the most amazing facets of social media is the ability to become real, not just an advertisement or a picture in a telephone ad…you become real!

Your viewers get to see their dentist as a real person, your personality, your hobbies, your likes and dislikes, even your ups and your downs… you’re real…you’re human. You also have become their “go to” person in your field of expertise.

Viewers are reading your posts, learning more about dentistry, finding out why they should visit a dentist and have their treatment done, seeing there can be medical complications when treatment goes undone. All because you are presenting valuable information in your posts previously unavailable to patients due to limited time and access for information while visiting your office.

All of this combines into establishing credibility, gaining trust, and building relationships and hopefully take some of the fear away associated with “going to the dentists”…and if a patient or potential new patient knows someone with a dental problem, who do you think they are going to refer them to….you!

Myth #2: Social Media Platforms Are Only For Teenagers

Social networking sites like Twitter, Facebook, and YouTube are no longer sites just for teenagers. Businesses have found these networking sites to present an incredible opportunity for connecting with and engaging their audience.

According to Inside Facebook, a Facebook tracking source,the fastest growing demographic is Women over 55. Women also comprised over 56.2% of Facebooks audience, and 45% of Facebook’s US audience is women over age 26.

What does this mean for you: Women make approximately 80% of the decisions concerning purchases for themselves and their families.

What percentage of women are in your practice and what’s their average age…bet they fall into one of these two ranges above. Women are extremely active on the Internet and social media networks. When the phone rings at your office, well over the majority of the calls are from women scheduling appointments or getting information.

Myth #3: Too Time Consuming and Overwhelming

The number of social media platforms available and all the information about social media can be overwhelming, IF you try to use all the networks starting out.

One of the best pieces of advice is to start with just one, possibly two, of the social networks and become comfortable with how to use it. It’s better to be active and consistent on just a couple of sites than to be semi-active and inconsistent on a bunch of sites.

Time is always a big factor in managing social media, but once past the learning curve, much of the work can (and should) be put on “auto-pilot”.

Later if you determine you want to be active on the other sites but may not feel confident enough or may not have the time to manage the sites, you can always choose to outsource some or all your social media activities.

What does this mean for you: Choose where you want to start and jump in…take action!

Realize you can assign someone in your practice (person must see the benefit and be social) to manage your social sites, however, this person should never post for you in the 1st person as speaking for you. You will also want to have a social media policy in place for “what to and what not to” post.

As you grow you will learn much of your posts and information can be done ahead of time and preset to post in the future. There are a lot of sites that allow you to make one post and then that site will automatically post your information to several other network sites…sort of “one post does all”.

Myth #4: It Will Cost Too Much

Your advertising budget is one of the largest expenses associated with your practice. You have your newspaper and telephone book ads, magazine ads, direct mail outs, and possibly printed newsletters.

Two major problems with traditional print ads: 1) They are static as mentioned earlier in this article and once read, there’s no interaction with the viewer. 2) With print ads, especially direct mail outs, at best there is only about a 5% return on the investment…what happened to the other 95% of your investment dollars?

Solution: Social media marketing – interacting with patients and potential new patients.

What does this mean for you: All the social media networking sites are Free to join, come with unlimited use, and are marketing your practice…24 / 7 / 365!

It would be a mistake to pretend social media is totally free because there is the time involved with maintaining your sites, especially when maintained well whether maintained in-house or outsourced to a third party.

When you factor in how many, or should I say how few, people are actually reached with traditional advertising, the cost of budgeting money for an ongoing social media presence pales in comparison.

Add to that the fact only about 15% of the population still uses telephone books and print ads with the other 85% using online sources, you can see why creating and maintaining your online presence is critical to your practice.

Bottom line: When done correctly, social media marketing has the ability to cut your advertising budget by as much as 90%! This translates into more money in your children’s college fund, more money to travel and enjoy life, and…last but not least, more time on the golf course (or your favorite hobby)!!

The primary objective of social media marketing is a bridge that gives you access to people, information, and even companies that in the past, you didn’t have access to. Its one-on-one contact and its word of mouth advertising in the best of forms and…most of its….Free.

Through your social media communities and patient inactivity you establish your practice’s online visibility, make contacts, gain their trust, and build profitable relationships ultimately leading to more new patients, more treatment acceptance, and more product and services sales.

Isn’t that what you’ve wanted to do since you opened your practice? With social media…you can! Click here to get to know some do’s and don’t in social media.

Article Source: http://EzineArticles.com/4654412